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Global Market Dynamics

As 2020 begins to recede into the past, it will be of society as we grappled with a global health emergency
interesting to think what future historians will make of not seen in a generation. At both a corporate and a
one of the most extraordinary years in the history of the personal level, much changed and at times very quickly.
modern world. In our last Report published in August 2020, We have all now become familiar with previously novel
we looked in detail at how the effects of the COVID-19 concepts such as working from home, and how on-line
pandemic had swept across the financial markets in the shopping has evolved in such a way as to leave traditional
first six months of the year. The pre-Brexit optimism seen high street shopping settings redundant.
in the UK in early January was rapidly replaced by a much
more somber mood, as the pandemic affected almost every The second half of 2020 was equally challenging,
element of our daily lives. reflecting the changing shape of the pandemic and
how as the virus evolved, society itself having to adapt.
What unfolded during February and March across Europe Any suggestions that governments and healthcare
and latterly across the rest of the world, touched almost organisations were winning the battle with COVID-19
every single person on the planet, drawing in all elements were undermined as new variants of the virus emerged.

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